Discovery and project brief
Business goals, priority services, locations, audiences, proof, content ownership and operational constraints documented before design.
SEO-READY WEBSITE DESIGN
Build a local business website ready to be found and trusted.
We plan, design and build around real services, customer questions, local proof and clear calls to action, with the technical foundation and handover needed for long-term growth.
NEW CLIENT OFFER ·
Start with the $249 audit for $149.
Get the prioritized review now. If you begin eligible implementation within 30 days, the full $149 audit fee becomes project credit.
One offer per new client business. Ends October 31, 2026. Project scope and payment terms are confirmed separately.SERVICE AT A GLANCE
The scope starts with the actual constraint.
Local service businesses that need a new website or a carefully planned rebuild with clear services, mobile enquiry paths, search foundations and full ownership.
A new website should not begin with a theme or a page count. It should begin with the services customers need, the proof required to choose the business, the locations genuinely served and the actions the team can respond to. Design, content, SEO and measurement need one shared plan.
WHAT YOU RECEIVE
Specific deliverables, documented clearly.
Information architecture
A maintainable hierarchy for services, industries, locations, resources and conversion paths without duplicate or doorway pages.
Responsive design system
Reusable layouts, typography, navigation, forms and accessible interaction patterns designed for desktop and mobile.
Service content framework
Page briefs and conversion-focused structure for core services, proof, FAQs, coverage and the next useful action.
Platform recommendation and build
WordPress, Squarespace, Wix or a custom build selected for ownership, editing needs, integrations, budget and long-term maintenance.
Technical SEO foundation
Semantic HTML, metadata, canonicals, sitemaps, robots controls, internal links, structured data and performance built into launch QA.
Conversion and measurement setup
Calls, forms, consent, thank-you states, GA4 and Search Console configured around agreed business actions.
Migration, launch and handover
Content transfer, redirects, staging controls, device testing, training, backups and a documented maintenance plan.
PLATFORM FOLLOWS THE REQUIREMENTS
Choose a website system the business can own and maintain.
WordPress, Squarespace, Wix and custom development are delivery options, not separate services. The recommendation follows editing needs, integrations, budget, ownership and long-term maintenance.
WordPress
Useful when editorial flexibility, extensibility and direct ownership matter, with disciplined plugin and hosting choices.
Compare website platformsSquarespace or Wix
Useful for a focused brochure site when simple editing and managed hosting matter more than deep customization.
Compare platform tradeoffsPurpose-built website
Useful when performance, reusable components or specific integrations justify a maintained custom codebase.
Understand when custom fitsHOW THE WORK MOVES
A controlled path from evidence to implementation.
- 01
Scope
Agree the audience, services, page responsibilities, platform, content inputs, integrations, timeline and approval process.
- 02
Architect
Map navigation, page intent, proof, calls to action and migration requirements before high-fidelity design.
- 03
Design and build
Create reusable responsive components, populate approved content and connect forms and measurement.
- 04
Review and QA
Test accessibility basics, content, links, devices, forms, performance, metadata, indexing controls and redirects.
- 05
Launch and hand over
Deploy through a controlled checklist, verify live behaviour and provide access, documentation and training.
WHAT WE NEED FROM YOU
Access, facts and one clear owner.
- Domain and hosting ownership or authority
- Accurate business, service and location information
- Brand assets and original proof with permission
- A primary contact for content and design approvals
- Required platform, email and analytics access
- Timely feedback at agreed review points
SCOPE BOUNDARIES
What is not included by default.
- Domain, hosting, premium theme or software fees
- Full brand identity design unless quoted
- Unlimited custom illustrations, photography or copywriting
- Complex ecommerce, marketplace or logged-in applications
- Ongoing maintenance after the included handover period
- Guaranteed search rankings, traffic or enquiry volume
GOOD FIT
This service is likely useful when:
- The business needs a maintainable site built around real services
- Content and approvals have a clear owner
- The current platform blocks important improvements or a new site is required
- You value ownership, measurement and a documented launch process
NOT THE RIGHT FIT
A different path is better when:
- You need an overnight template with no discovery
- There is no available proof or approval contact
- You want hundreds of lightly changed location pages
- You need complex custom software inside a standard website budget
MEASUREMENT
Progress is judged beyond one ranking.
Reporting connects search visibility with customer actions and qualified outcomes. Available signals depend on the platforms, access and tracking in place.
- Successful mobile and desktop QA
- Valid forms, calls and analytics events
- Indexable intended pages
- Redirect coverage for changed URLs
- Core Web Vitals and page stability
- Priority service-page engagement
- Qualified enquiry completion
- Owner access and documented handover
SERVICE QUESTIONS
Common questions, answered.
Which website platform should I use?
The choice follows ownership, editing needs, integrations, budget and maintenance capacity. WordPress, Squarespace, Wix and custom code can all be appropriate when selected for the real operating requirements.
Is SEO included in the website build?
The build includes technical and on-page foundations, information architecture, internal links, metadata, supported structured data, sitemaps and launch checks. Ongoing content and authority work are separate.
Will I own the website?
The project is designed around client-owned accounts, domains, content and access. Any third-party licenses or platform terms are identified in the written scope.
Can you write the website content?
Page briefs and a service content framework are included. Editing or full copywriting can be scoped according to the number of pages and available source material.
Will a redesign hurt existing rankings?
Any redesign carries change risk. The migration process protects useful URLs, maps necessary redirects, preserves supported content and validates indexing and analytics after launch.
Do you provide maintenance after launch?
A defined handover and initial support period are included. Ongoing maintenance, publishing and optimization can be added as a separate agreement.
NEXT STEP
Start with the evidence, then choose the right scope.
Share the business, service area and current bottleneck. You will receive a focused response based on the information provided.